Well Logicsite Technologies’s motto is Think Different.Think Big. Â But here is a good examples of Think Smart. I guess we need to add this to the tag line.
When NASA began the launch of astronauts into space, they found out
that the pens wouldn’t work at zero gravity (ink won’t flow down to the
To solve this problem, it took them one decade and $12 million. They
developed a pen that worked at zero gravity, upside down, underwater,
in Practically any surface including crystal and in a temperature range
from below freezing to over 300 degrees C.
And what did the Russians do…??
They used a Pencil !!!
One of the most memorable case studies on Japanese management was the
case f the empty soap box, which happened in one of Japan’s biggest
cosmetics Companies. The company received a complaint that a consumer had
a Soap box that was empty.
Immediately the authorities isolated the problem to the assembly line,
which transported all the packaged boxes of soap to the delivery
department. For some reason, one soap box went through the assembly line
empty. Management asked its engineers to solve the problem. Post-haste,the
engineers worked hard to devise an X-ray machine with
high-resolution monitors manned by two people to watch all the soap boxes
through the line to make sure they were not empty.
No doubt, they worked hard and they worked fast but they spent a
whoopee amount to do so. But when a rank-and-file employee in a small
was posed with the same problem, he did not get into complications of
X-rays,etc., but instead came out with another solution. He bought a
industrial electric fan and pointed it at the assembly line. He switched
the fan on, and as each soap box passed the fan, it simply blew the
empty boxes out of the line.
Always look for simple solutions. Devise the simplest possible solution
that solves the problems.
An ant can be killed in two ways……
#1) By lifting and pressing it by your hand….
#2) By Bombarding it with a missile.