Showing posts with label Books. Show all posts
Showing posts with label Books. Show all posts

Wednesday, June 29, 2011

Review : I have a Dream from Rashmi Bansal


Finally done with the book. Please read about the book at my older post "I have a Dream from Rashmi Bansal".

Personal Rating: 8/10

The book was great and in Bansal's usual pattern. I liked the first two editions more than this one. And the theme of social entrepreneurship was really catchy and needed for the youth.

Some of the stories went in too much details which got boring after few pages. Same with the projects. 3-4 projects were less interesting (in my view) and was less inspiring. I knew quite a few of organization who are doing much better and bigger things.

But well the stories are inspiring and engaging. People who enjoyed R.Bansal's pervious edtions will also enjoy this one. In a nutshell, It's a really good book and worth a read for every entrepreneur.

I enjoyed it and would recommend to get a copy at earliest. Motivating and Inspiring for anyone who is/wants to be a social entrepreneur or working in the similar field.

Wednesday, June 8, 2011

Online Reputation Management Handbook

My Review:
Its a good coffee table collection book for media and online marketing people. It talks about Online Reputation Management (ORM) in much simpler manner. But it doen't have details. Its talks about the topic without going into any insights, challenges, tools or resources. This book can be for beginners or anyone who want to understand ORM or Media Marketing. Buy it as its available at very affordable price of Rs.99 (list price and if you search through web then can get is a much lower price. I bought it from Crossword at the list price) . It also has some Indian case studies in the end which came come handy for the industry professionals.
I liked it's previous edition "Social Media by Dentsu" which is more insightful then this book.
In conclusion - Good buy for Media/Social/Online Marketing Professionals.

Summary of the Book:
What is Online Reputation Management or ORM? What is the widespread reach of the internet today, it becomes crucial for the companies to project their brand and reputation on the world wide web. There are numerous social media on which consumers can post their views about a company or corporate entity. These include not only blogs, groups and discussion boards, but social networking sites like Orkut, Facebook, Twitter, MySpace and You tube.
The book follows on the best-selling Social Media handbook and gives you step by step guidance on how best to build your reputation on the internet and how to defuse negative feedback from consumers and news media.
The Handbook is a must-have for any corporate that wants to utilize the potential and reach of the internet to build its brand image in the best possible way.
The book is produced by Dentsu Digital which is the acknowledged expert on the subject.

The Winning Way

My View:
Just finish reading the The Winning Way: Learning From Sport For Managers.
Its a good read for all the entrepreneur, and Manager. I am a sports person and thus it makes more sense and interesting read. Harsha Bhogle knows India and have vast experience with the MNC w.r.t Branding, Marketing and Training. Thus its worth a buy. I would recommend this book to all the Managers and Entrepreneur who likes sports (and not just cricket but sports in general).

Rating: 7/10

I bought this book from Indiaplaza.com @ Rs. 120 - including shipping ( list price = Rs.200).

About The Book :
The Winning Way deals with what sporting champions do and what constitutes a winning team. Two renowned IIMA alumni, one a sports commentator and writer and the other an advertising and communication consultant dig into examples from the world of sports to see how they can help promote managerial skills. The Winning Way gives a clear picture of winning teams, good leadership and why some teams continue to perform well while others decline with time.

Anita and Harsha Bhogle reiterate the importance of perseverance and the right attitude to attain success. If an individual combines ability with the right attitude, he is bound to excel and become the best he can be. The writing is contrary to the popular belief that ability is the major distinguishing factor for success. This principle is particularly important as the levels of competition increases. For the distinguished authors, this book marks the completion of 300 successful corporate workshops of The Winning Way that they run.

Wednesday, April 27, 2011

I have a Dream from Rashmi Bansal

Well new book coming out from Rashmi Bansal (first week of June 2011). Yes..the author of Connect the Dots and Stay Hungry and Stay Foolish.
I enjoyed both her previous editions (yeh..some companies already crashed out but was a good/inspiring story to read) as it talks about entrepreneurship. This book is in the same line of the last two but with social entrepreneurship.
I am excited towards the book and have already pre-ordered the copy from Indiaplaza.com @ Rs.86. (List price is Rs.150)
You can also book from Flipkart - available for Rs.101 - free shipping or from infibeam - available for Rs.75 + shipping - which in my case came to Rs.105 so I picked up Indiaplaza.com
Anyways checkout the book and as I think she is one good author like Chetan Bhagat who targets the Young Indian in the right direction.

A brief synopsis:

'I Have A Dream' is the story of 20 idealists who think and act like entrepreneurs. They are committed to different causes, but they have one thing in common: a belief that principles of management can and must be used to achieve a greater common good.

These stories say one thing loud and clear change starts with one person, and that person could be someone next door. Someone like you.

Friday, February 13, 2009

Stay Hungry Stay Foolish

Well, I just got done with Stay Hungry Stay Foolish. And it's a must read for all the entrepreneurs and who want to start their business. It has bunch of short stories (5-6 pages)  of successful entrepreneurs who are also graduates from IIM-Ahmedabad. It will give inspiration to all the big dreamers and is sure a big source of motivation. 

I myself is an entrepreneur and understand the word Motivation and Inspiration. Cause when the business is down and people are taunting you... this kinda books will help you to Think Big and Think Different.

Thus keep going and let me end this note with a great lines from Robert Frost...

Robert Frost (1874–1963). Mountain Interval. 1920.
 
1. The Road Not Taken
 
TWO roads diverged in a yellow wood, 
And sorry I could not travel both 
And be one traveler, long I stood 
And looked down one as far as I could 
To where it bent in the undergrowth; 5
 
Then took the other, as just as fair, 
And having perhaps the better claim, 
Because it was grassy and wanted wear; 
Though as for that the passing there 
Had worn them really about the same, 10
 
And both that morning equally lay 
In leaves no step had trodden black. 
Oh, I kept the first for another day! 
Yet knowing how way leads on to way, 
I doubted if I should ever come back. 15
 
I shall be telling this with a sigh 
Somewhere ages and ages hence: 
Two roads diverged in a wood, and I— 
I took the one less traveled by, 
And that has made all the difference.

-------------------

You can find more info about the book at: http://www.stayhungrybook.com/

Price: Rs. 125