In the era of credit crunch, social networking sites like Facebook and other online communities are fast emerging as tools for independent filmmakers to crowdsource their film projects.
Suri-Onir's recently released film 'I Am' is India's largest crowd
funded movie with more than 400 producers from over 45 countries. Happy
with the success of the 'I Am' experiment, Suri is now crowdsourcing his
next film 'Chauranga' again through Facebook. He has already put up
some 60 posters of the film and is looking forward to pull in some
Paris based Indian filmmaker Prashant Nair, who
debuts with his film 'Delhi In A Day', also sought help from the French
government and online communities to pull in resources for his small
budget movie, starring veterans like Lillete Dubey, Victor Banerjee and
Prashant is looking forward to perfect
this method in his next film 'Amrika', which is again based in Delhi and
takes a look at the Indian perception of the country.
forum, moderated by Reliance Entertainment CEO Sanjeev Lamba and
including panelists like actor-producer Sanjay Suri, director Ketan
Mehta, Russian director Vicktor Geinsberg and Nair, discussed various
methods of co-production and crowd funding on thee sidelines of Mumbai
Talking about his experience, Suri said that an
independent filmmaker looking for crowd funding should be prepared,
transparent and should have a distribution plan in place. He also said
that since the method involves many like minded people, the filmmaker
should be prepared that the whole financing will take time.
Talking about the unique methods of film financing, director Ketan Mehta
said filmmaker Himanshu Roy was one of the earliest directors to use
unorthodox methods to raise finance for his films and then there was
Prabhat studio, which was a producers body made of directors. He also
talked about Shyam Benegal's film 'Manthan', which was produced by dairy
farmers in Gujarat.
Russian filmmaker Vicktor Geinsberg, who
made a film on one of the most loved novels of Russia in the post-Soviet
era 'Generation P', said he initially approached the Russian producers
to finance the film but was turned down because the film uses a lot of
foul language, a taboo in Russian cinema. He then realized that since
the film was about an advertising guy, he could raise money from the
products featured in the film.
He is now planning a sequel to the movie 'V Empire', which is again based on the novel by Pelevin.
Original Post at Times Of India.