Tuesday, May 5, 2009

Post Booking Scenario of Tata Nano

Tata Motors Monday said it has received 203,000 bookings with a total booking amount of Rs.2,500 crore ($502 million) for its small car Nano.

'The Tata Nano website recorded an unprecedented 30 million hits from the date of launch of the car (March 23) to the closure of the booking period which was April 25, nearly 1 million hits a day', the company said in a statement.

A total of 610,000 forms were purchased from the booking centres. About 70 percent of the 203,000 bookings received were financed, while 30 percent of the applicants booked in cash by paying fully, the statement said.

Nearly, 4,000 cash bookings were made through the company's website.

Among the three variants of the car, 20 percent bookings are for the Nano Standard, 30 percent for the Nano CX and the remaining 50 percent for the top-end Nano LX, the statement added.

Source: Tata Nano Website and Indo Asian News Service

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