Its a good coffee table collection book for media and online marketing people. It talks about Online Reputation Management (ORM) in much simpler manner. But it doen't have details. Its talks about the topic without going into any insights, challenges, tools or resources. This book can be for beginners or anyone who want to understand ORM or Media Marketing. Buy it as its available at very affordable price of Rs.99 (list price and if you search through web then can get is a much lower price. I bought it from Crossword at the list price) . It also has some Indian case studies in the end which came come handy for the industry professionals.
I liked it's previous edition "Social Media by Dentsu" which is more insightful then this book.
In conclusion - Good buy for Media/Social/Online Marketing Professionals.
Summary of the Book:
What is Online Reputation Management or ORM? What is the widespread reach of the internet today, it becomes crucial for the companies to project their brand and reputation on the world wide web. There are numerous social media on which consumers can post their views about a company or corporate entity. These include not only blogs, groups and discussion boards, but social networking sites like Orkut, Facebook, Twitter, MySpace and You tube.
The book follows on the best-selling Social Media handbook and gives you step by step guidance on how best to build your reputation on the internet and how to defuse negative feedback from consumers and news media.
The Handbook is a must-have for any corporate that wants to utilize the potential and reach of the internet to build its brand image in the best possible way.
The book is produced by Dentsu Digital which is the acknowledged expert on the subject.