Thursday, June 16, 2011
Marriot International, Inc launches Facebook game as recruiting tool
Marriott International, Inc is launching a game on Facebook called ‘My Marriott’ which is to be used as a recruiting tool for approximately 50,000 positions this year, particularly in India and China. According to the company release, at My Marriott Hotel on Facebook, gamers will first manage a 'virtual' hotel restaurant-cum-kitchen before moving on to other areas of hotel operations. The game will be available in English, Spanish, French, Arabic and Mandarin. My Marriott Hotel is similar in concept to the Farmville and Cityville games.
“As Marriott expands in growth markets outside the United States, and as we seek to attract more Millennials – those between the ages 18 and 27 – to our workforce, we must find new ways to interest them in hospitality careers. This game allows us to showcase the world of opportunities and the growth potential attainable in hospitality careers, especially in cultures where the service industry might be less established or prestigious,” said David Rodriguez, Executive Vice President, Global Human Resources, Marriott International.
Launched just a month ago, Marriott’s Jobs & Careers page on Facebook has more than 12,000 active users and more than 270,000 page views. The most active users are from the United States, Egypt and India.
Article by Hospitality Biz India Staff